a blurry blue background with horizontal lines
a blurry blue background with horizontal lines

Dhanteras: The Festival of Prosperity and its Growing Presence in Tamil Nadu

While traditionally celebrated across North India, Dhanteras is slowly finding its place in Tamil homes too - blending tradition with local values of prosperity and well-being.

Nanganallur Desk and Finance Desk

a blurry blue background with horizontal lines
a bunch of gold jewelry on display in a store
a bunch of gold jewelry on display in a store

As Diwali nears, one of the first celebrations that marks the festive season across India is Dhanteras, observed two days before Diwali. The word ‘Dhanteras’ comes from Dhan, meaning wealth, and Teras, referring to the thirteenth day of the lunar fortnight. On this day, people traditionally purchase gold, silver, and new utensils, believing that these bring prosperity and good fortune into their homes.

While Dhanteras is celebrated widely in North and Western India, its presence in Tamil Nadu has gradually grown over the years. Here, Deepavali - or Diwali - has always been rooted in spiritual and cultural significance, focusing on light overcoming darkness. But with increasing cultural exchange and shared traditions, Tamil families have begun to embrace Dhanteras as a symbolic day to welcome wealth, health, and happiness ahead of Deepavali.

Some also perform Lakshmi Pooja or light lamps at home, believing that Goddess Lakshmi, the deity of wealth, blesses those who keep their homes clean and hearts pure. It’s less about lavish shopping and more about invoking auspicious beginnings.

Though not an age-old Tamil festival, Dhanteras is becoming another opportunity to celebrate the spirit of abundance - something every culture understands in its own way. For the people of Tamil Nadu, it’s a quiet yet meaningful addition to the season of lights.

Send “Nanganallur” to 72003 05853 to receive Nanganallur updates directly on your WhatsApp
For advertising and graphic designing works, reach out to us on 72003 05853

(Contact 7200305853 for Advertising and Graphic designing works)

In many parts of Chennai, including areas like Nanganallur and Velachery, jewellery stores and silverware shops now see brisk sales on Dhanteras. People purchase small silver coins, lamps, or even brass vessels - not only as a sign of prosperity but also as a way to preserve a bit of tradition that aligns with Tamil values of “வாழ்வில் வளம் பெருக” (may life prosper)

Gold necklace and earrings displayed on white stands.
Gold necklace and earrings displayed on white stands.
a blurry blue background with horizontal lines